A Partnership That Hooks the Heart

Ella x Middy – A Sponsorship Story Backed by Champions

How Middy, Their Team, and a Tight-Knit Community Are Helping Ella Shine

In 2024, Ella proudly became part of the Middy family — a massive milestone in her fishing journey. Known for their quality tackle and real dedication to developing young talent, Middy recognised Ella’s determination, skill, and fast-growing presence in junior angling. It wasn’t long before she joined the team as a sponsored angler.

The sponsorship came after months of impressive match performances, growing recognition in the angling world, and her infectious enthusiasm for fishing. But being a Middy angler is about more than just kit — it’s about being part of a community of support and growth.

Coaching, Mentoring & Real Support

Ella now has regular coaching sessions with Marc Ritchie-Writening, one of Middy’s top senior anglers. Marc has been instrumental in helping Ella sharpen her techniques, manage match pressure, and develop her all-round confidence on the bank.

She’s also surrounded by a fantastic network of Middy-sponsored anglers who constantly support her — including Gary, Liam, and Shelly. From advice and encouragement to sharing tips and celebrating her successes, Ella has gained more than sponsors — she’s gained mentors and friends.

“Marc’s coaching has helped me loads,” Ella says. “And having people like Gary, Liam, and Shelly to talk to makes me feel part of something special. We all help each other out.”

What Middy Does For Juniors

Middy is one of the few brands in the UK that actively invests in the next generation. Through their Middy Cadets program, they offer real support to young anglers — with guidance, coaching, and access to the same professional-grade equipment as the top names in the sport. It’s not just about building great anglers — it’s about building great people.

Huge thanks to the team at Middy, Gary, Marc, Liam, Shelly, and the entire Middy team for believing in Ella and giving her the tools, knowledge, and confidence to keep chasing her dreams.

She’s only just getting started… and with this kind of support, the future looks bright.